Who demands it?
A demanding person is always despised in some or the other way, your boss, your gf or a stranger who
authoritatively asks you to step aside in already crowded place.
As for a marketer, demanding person is often being focused at. He is studied, analyzed followed by the strategies to tackle or persuade her/him (its more ‘her’ than ‘him’ nowadays).
S/he is then approached, in context, choosing the words in which s/he understands with a light hearted smile, making him/her feel like a king and important.
This is what they do; they make us feel important, satisfying fourth level of Maslow Hierarchy and we feel
WE RULE THE WORLD!!
Advertisements tells us this product should be bought by these set of people, landing onto brick-mortar/websites they make us feel important, special and post sales they continuously tells us that
YOU ARE SMART, YOU MADE THE RIGHT DECISION.
Now, we understand the perks of Demand.
P.S: Follow this with your gf/wife.